I don't get it....

People actually died on the day after Thanksgiving because of stupid sales that were going on at the stores. I understand the fact that there are going to be bargains, but why limit it to only a few hours? Why not just make it the whole day? A guard got trampled because people had to rush into Walmart. I don't get it. Just make the sale the whole day, the whole week, something that stops the insanity of people. I don't know if that will help either. Someone told me that since its hard times people are desperate to get bargains and will do anything to get gifts for their family. I sort of get that, but is it really worth throwing your life away or someone elses to get that one product?